The purpose of this study is to identify segments among smart home technology users based on attitudes and behaviors
From the technicolor robotic vacuums of The Jetsons to Tony Stark’s AI-controlled Malibu home in Iron Man, smart home technology has been inherently linked to the American cultural vision of the future and the innovation it brings.
The Smart Home Division of the Consumer Technology Association (CTA)?, formerly the TechHome? Division, seeks to drive awareness and demand for smart home products, systems and services. The division represents the entire channel for home control, entertainment and networking products including integrators, distributors, manufacturers and startups.