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27th Annual Consumer Technology Holiday Purchase Patterns
This annual report examines holiday technology gift giving, receiving, and consumer shopping trends. This holiday season, approximately 183.6 million U.S. adults plan to purchase technology gifts and will spend an average of $528 on tech products in key categories such as smartphones, laptops, video game consoles, TVs, wearables, and more.
Our exclusive research maintains a finger on the pulse of the consumer, tracking emerging trends before they materialize into purchases.